Who We Are
SDE (Sama-Sweifieh for Dental Equipment) was established in 2015 as a subsidiary of Sweifieh Dental Lab (SDL), located in Sweifieh - Amman's premier commercial district.
"To be the fastest growing dental equipment company in the Middle East"
Founded by Mr. Amin Hasoneh, General Manager of Sweifieh Dental Lab, SDE specializes in professional dental equipment distribution and manufacturer representation.
Our Agencies
We proudly represent these leading manufacturers in the dental industry
Imes-Icore GmbH
Precision dental milling systems and CAD/CAM solutions for modern dental labs
White-Peaks Dental Solutions
Premium dental alloys and materials for restorative dentistry
DiaShine - VH Technologies
Innovative dental instruments and equipment for precision work
Cendres+Métaux
Premium dental alloys and precious metals for superior restorations
Smart Optics 3D Scanners
Cutting-edge digital scanning technology for precise dental impressions
Vision, Mission & Values
Guiding principles that shape our commitment to excellence in dental equipment solutions
Our Vision
"To be the most trusted and fastest growing dental equipment provider in the Middle East by 2030"
We envision a future where:
- Every dental practice in our region has access to world-class equipment
- Innovation in dental technology is democratized and accessible
- Our partnerships with manufacturers create unparalleled value for clients
- SDE becomes synonymous with reliability in dental equipment solutions
This vision drives our daily operations and long-term strategic planning.
Our Mission
"To deliver exceptional dental equipment solutions through quality products, expert service, and a team dedicated to maximizing practice productivity"
We accomplish this by:
- Curating only the most reliable equipment from trusted global manufacturers
- Providing comprehensive training and ongoing technical support
- Developing long-term partnerships based on transparency and results
- Continuously expanding our product knowledge and service capabilities
Our mission reflects our commitment to being more than just a supplier - we're a partner in your success.
Our Values
"Commitment to quality, innovation, and social responsibility in all we do"
Quality First
We rigorously test and evaluate every product we represent, ensuring it meets our high standards for durability, precision, and clinical effectiveness.
Innovation Driven
We actively seek out groundbreaking technologies that can transform dental practices and improve patient outcomes.
Community Focused
We support dental education initiatives and provide equipment donations to underserved clinics across Jordan.
Ethical Partnerships
We maintain transparent relationships with both manufacturers and clients, built on honesty and mutual respect.
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International Brands
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Team Members
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Clients Served
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Years Experience
Quality Service
Professional Team
Amin Hasoneh
Founder & CEO
Founder of SDE and General Manager of Sweifieh Dental Lab with extensive experience in dental industry.
Obaidah Hassouneh
Marketing Manager
Leads our marketing strategies and brand development initiatives.
Ammar Hassouneh
Sales Manager
Oversees our sales operations and client relationships.
Mujahed Abu shokor
Engineering & Support Manager
Leads our technical team ensuring top-notch equipment support.
muayyad Abu shokor
Engineering & Support
mohammad moghrabi
Senior Sales Executive